Who are the Millennials?
The economy is on the rise and the millennials are the foundation for this societal turnaround. Who are they?
Now, more than ever, food is a major player of a generation. Food connects. Food brings us together and healthy eating leads to healthy bodies. Millennials know that their food choices have consequences for the future of the earth. But who are these millennials exactly?
- Millennials are born between 1977 and 2000.
- Millennials make up 25% of the U.S. population.
- 21% consumer discretionary purchases, which is estimated to be over a trillion dollars in direct buying power and a huge influence on older generations.
- Millennials are 2,5 times more likely to be an early adopter of technology than other generations, direct buying power and a huge influence on older generations.
Do you want to know more about the Millennials?