Join the table
Written by Lukas Vlaar on Thursday 18 July 2013
marketing Philips music
Philips combines the pub with a silent disco and launces a unique concept: #youneedtohearthis
Philips designed for some pubs in London special tables with a unique design, including a built-in MP3 player. Now how does it work? Simple: you enter the pub, you order a beer, plug your headphones in and together with other pub enthusiasts you can enjoy the playlist that is programmed on this table.
Social? Not really, but it is certainly unique. Noisy and Philips invented the tables as an extension of You Need To Hear This, a platform where music lovers can discover new talents.
Watch the video for an impression: