Half of all Americans decide what to eat on a day-to-day basis. How do they choose?

Everyone asks the same question everyday: what’s for dinner? How do people decide what to eat or where to eat?

What can we learn?

  • Competition is evolving as grocery stores and other retailers continue to expand prepared food options, and new solutions like online meal preparation and planning sites keep growing. 
  • Capture your share of the plate by considering menu options that fit the health and wellness trend, while providing creative solutions to appeal to the adventurous diner. 
  • Consider the importance of the price and value equation when building menu solutions and promotional offerings. 
  • The diner’s path-to-the-plate is complex and fluid, with convenience, budget, family and friends and special occasions all serving as important influencers in the decision-making process.

Do you want to know more about the Millenials?