Last november, our global population reached eight billion people; by 2050, that number is expected to grow to over nine billion. To feed all these individuals, global food production will have to increase while farmland and natural resources are reaching their limits. This presents both challenges and opportunities for new business models and food innovations. With these opportunities come investors.

To produce more food, two primary paths are possible:

1: Increase revenues from existing producers
2: Increase the number of new food producing parties that enter the market

1: Increasing the yields of existing producers

For existing producers to generate additional food on the same amount of land, productivity and efficiency need to improve. One way to approach this is by utilizing an improved use of existing knowledge and technologies, and encouraging innovations like genomics (genetically modifying DNA to create new cells), precision agriculture (doing agriculture efficiently using modern tools and technologies) and biobased approaches (products made from renewable resources). Investors and banks often see merit in such innovations since they are not only sustainable, future-proof solutions, but also generate more production, and therefore more sales and profits. A popular way of financing such sustainable innovations is also referred to as Sustainability Linked Loans.

Sustainability Linked Loans

Sustainability Linked Loans are commonly facilitated by banking institutions and integrate a company's sustainability goals into a loan. Companies can set their own sustainability targets that could include reducing CO2 emissions and food waste or paying farmers equitable wages. During the term of the loan, the company's performances on the established sustainability targets are monitored. If the company performs well, it receives a discount on the loan amount; if the targets are not met, the company is penalized through a higher interest rate. 

Sustainability Linked Loans (SLLs) first appeared in 2017. Since then, this type of loan has grown; by 2021, 12% of all loans made by banks in the F&B sector worldwide were linked to sustainability goals.

Sucafina is one of the largest coffee traders in the world, with an ambition to become the most sustainable coffee company in the world. The company has been issuing its own SLLs since 2019 to help others in the coffee industry with their business, while also taking steps towards a better and fairer coffee market. 


2: Food producing parties entering the market

A second option to produce additional food occurs when more innovative food producing parties and companies enter the market with future proof product ideas and ingredient solutions. A promising example includes producers that are active in the field of meat substitutes. Often, this category needs capital to grow their ideas into a successful business. Banks are generally reluctant to finance these companies, since they have yet to build a track record, and don’t have financial justification for their results yet. Venture capitalists, on the other hand, are more interested in this growth market. These investors, often themselves (ex-)entrepreneurs, invest large amounts of venture capital, often at an early stage of the company, before even one dollar profit is earned (seed phase).

Venture capital for meat substitutes

  • The Israeli company Redefine Meat - a producer of 3D printed meat - raised $170 million in growth money from venture capital since its launch in 2018. 

  • Beyond Meat, a Los Angeles-based company marketing vegan meat substitutes, raised $128 million to date through similar investors. 

  • California-based Upside Foods makes meat from animal cells. Venture capitalists from Abu Dhabi, among others, are interested in the company, and $606 million has been invested since its inception in 2015. 

  • Dutch company Mosa Meat has created a similar technology; the company grows samples the size of sesame seeds into real beef in a laboratory. Venture capitalists, including plant-based supporter Leonardo DiCaprio, invested heavily for a total of $96 million. 

  • Silicon Valley’s Impossible Foods also raised a whopping $1.9 billion. 

  • Pennsylvania-based company Good Catch focuses on producing plant-based alternatives to fish. Its products are made from beans, and investment from venture capital since inception in 2016 totals $77 million.