Nudging in practice
Written by Redactie on Tuesday 16 May 2017
magazine big food nudging
Today's big food companies know how to best use nudging like no other. How are they putting nudging in practice?
The big yellow M
If you thought McDonald’s choice for the iconic logo was a random one, think again! Red and yellow make food look more attractive, and stimulate hunger. The hues increase your heart rate, blood pressure, and food cravings.
No time no line
Starbucks understands how to apply nudging techniques in an age seemingly dominated by a constant lack of time. They use their mobile ordering app ‘no time, no line’ to convince customers that they do have time for that caramel Frappuccino.
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