Check out our Foodlov pyramid. We start at the base where food is fuel…

Inspired by Maslov, we present to you the Foodlov pyramid. Our theory shows why our food choices are so important and how we, as food entrepreneurs, endeavour to serve the highest purpose: to reconnect. We start at the base of the pyramid, where food only serves one purpose. Food as fuel.

Functional fuel

At the bottom of the pyramid, food serves no higher purpose than providing fuel for your body to function. Fast calories and filling your stomach beat food’s origins, flavour, health and the emotional aspects. The burger that fills rather than feeds, the industrial chicken and new food replacements like soylent and joylent can be placed at the base of Foodlov’s pyramid.


Want to know more about the pyramid of Foodlov?