What’s for dinner?
Written by Redactie on Saturday 27 June 2015
Half of all Americans decide what to eat on a day-to-day basis. How do they choose?
Everyone asks the same question everyday: what’s for dinner? How do people decide what to eat or where to eat?
What can we learn?
- Competition is evolving as grocery stores and other retailers continue to expand prepared food options, and new solutions like online meal preparation and planning sites keep growing.
- Capture your share of the plate by considering menu options that fit the health and wellness trend, while providing creative solutions to appeal to the adventurous diner.
- Consider the importance of the price and value equation when building menu solutions and promotional offerings.
- The diner’s path-to-the-plate is complex and fluid, with convenience, budget, family and friends and special occasions all serving as important influencers in the decision-making process.
Do you want to know more about the Millenials?
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