Know your guest
Young people go out to eat more often than old people. Do you know who your guests are?
The largest segment of the U.S. population, the Caucasians, goes out to eat the least. It is minorities that go out to eat more than average. The expectation is that significantly more millennial diners (35%), male diners (30%), diners with children (34%) and diners with household incomes of more than $100,000 (32%) will increase their spending on eating out in the next year.
What are the key drivers behind the decision to go out to eat for dinner?
This figure shows that going out to eat in the U.S. is mostly an occasion influenced by feeling, lack of time, and peer pressure. Taste is hardly a factor.
Americans that go out to eat can be sorted in one of seven types defined by research and consulting firm Technomic.
Do you want to know more about the Millenials?