Written by on Monday 23 March 2015
Nostalgia can be an especially effective way to promote a brand, especially if it involves multiple senses, like food commercials do.
Nostalgic effects provide you with a sense of security that makes you long for home or childhood. Research has shown that nostalgia has a positive effect on the psyche. Nostalgic memories tend to be positive, and experiencing nostalgia can have a number of psychological benefits. It can improve your mood, make you feel connected and give you a positive outlook on the future.
Nostalgia plays an important role in our decision making process.
People that have a positive view of their past are the most touched by nostalgic advertising. They remember their experiences fondly, more so than they actually were. Some big brands are designing nostalgic, retro-like commercials to conjure up these feelings, emphasising holidays, parties and important milestones in your life.
Want to know more about food & psychology? Read the Food Inspiration Magazine.