New magazine: food & psychology. How do you make your food choice?

People make around 200 decisions about their food every day, aware and unaware. Under stress, people make poor choices about their food. How can entrepreneurs in the restaurant and catering industry help their guests in calming down and opting for the healthier alternative?

In this magazine:

  • How we choose, the brain as business model
  • The case of Google's Conscious Café
  • Experience 3.0: the guest journey and peak-end-rule
  • How to wow consumers with neuromarketing in advertising