Smell, colour, sound and storytelling: how do you seduce the consumer?

How do you seduce the consumer? And is he aware of being seduced? Food seduction is a combination of all the senses. There is more to seduce the consumer with than just the flavour or appearance. What about the smell, colour, sound and storytelling? And you can always jump on the health bandwagon, that shows no signs of slowing up. 

Read the article in The Ultimate Seduction issue