Where do trend watchers get their information and inspiration? What is the difference between a trend and a hype? Is that crystal ball filled with facts or hunches?

The trend watchers of Food Inspiration spill the beans. ‘Trend watching means picking up weak signals set to become more powerful.’ This is our how-to top 12 for trend watching:

  • Be curious
  • Build up your network
  • Don’t talk, listen
  • Specialize
  • Travel is indispensable
  • Select cities
  • Find innovative entrepreneurs
  • Keep an eye on the top chefs
  • Trade in your opinion for a better one
  • Surround yourself with diversity
  • Media omnivore
  • From macro to micro (or vice versa)

Do you want to know more about trend watching? Read the article in the Food Inspiration Magazine.